Posts tagged bespoke
The Wonder of Bespoke Baking

When I walk through the supermarket and see the stacks of luminous, ludicrous sponge cakes in line, held in their garish, plastic packaging and boasting a four year expiry date, my heart sinks and blood chills. I see science projects, test tube ingredients and lab coats. There is a sterility in this image that is so far removed from the warmth and affection that we wish to demonstrate when presenting a loved one with a cake. It’s cake heartbreak for a baker.

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